I can see the point in the word part.
But adding numbers (at the end) just makes it tacky.
xSPONSx is better than SPONS12345
its like,
say you want "GoldenDragon"
but APPARENTLY that's going to be taken,
So next, any sensable person would try
G0ld3nDr4g0n.
xGOLDENxdragonx
xXGoldenDragonXx
but...